Process

Lets define the process and how it impacts on costs.

Steps:
There are many complex steps in creating a ‘3D Model’;

Project : Scan > Post Production > 3D Model > Usage

A 3D Model is a file or an asset.
How the 3D Model is used, the Usage, is defined by the Project.
A 3D Model should not be confused with a 3D figurine.
However, a 3D figurine can be a Usage from a 3D Model.

3D Body Scan will produce a turnkey solution covering all steps so you can integrate your 3D Model into the final project.

Project:
A project can encapsulate a variety of Usages.
You, the client, will typically ask for one or more 3D Models to be constructed for your Project.
The Project may be for broadcast, feature film, augmented reality, virtual reality, gaming, interactive website, a 3D printed figurine or a combination of all these.
All these different aspects of a Project require specific details and workflow for the Usage.
Different Projects have different requirements which means that the cost can vary significantly.

In the areas of feature film, 3D Models can be supplied as raw scans for further cleaning and animation if required.
RAW scans are not provided for any other application.

3D Model:
A 3D Model is a high resolution asset.
The 3D Model is very large and is usually made smaller or scaled for the Usage.
The steps to create a 3D Model are;
1. Scanning / Photography / Capture
2. Post Production.

Scanning / Photography / Capture:
When you use a photocopier to copy a piece of paper, this is 2D scanning.
Our method of 3D Scanning uses multiple high resolution digital SLR cameras which utilises a great deal of Intellectual Property and Capital Investment.
Unlike other scanning systems 3D Body Scan instantly captures a subject with specialised high speed electronic flash @ 1/7000 sec @ f16 @ 100 ASA which freezes any self propelled human action.

Capture is similar to conventional portrait photography and Mark Ruff, a Master of Photography, will communicate with the subject to acquire an appropriate expression and pose together with lighting that works for the process.

Post Production:
Post production is labour intensive and content dependant.
Therefore, the rate is less negotiable since time is the main component.
Creating a 3D Model requires no less than 5 separate software programs.
Typically, a minimum of 4 hours is required to create the simplest 3D Model.
Post Production is performed in house to maintain security of scans with the highest quality.
Other companies will outsource post production which is cheaper, however, the consistency, security and quality can suffer.Scanning and Post Production costs are based on time and complexity and is usually measured in days.

Cost:
The more Capture days for a project means that the day rate can be reduced.
Scanning is costed at a half day, full day or multiple day rate.
You may have a single scan in half a day, 10 scans in a day or 500 scans over many weeks.
The cost of Scanning is somewhat negotiable since it is not very labour intensive.
All scanning requires some level of Post Production.

Usage:
After Post Production, the 3D Model is now ready to be Used and has to be authored for its final application – a game, a 3D figurine, interactive internet, A.R., V.R. or imagery for broadcast and feature film.

Licensing:
Like any quality professional photographer, a license is granted for use of any 3D Models.
Mark Ruff uses a standard Australian Institute of Professional Photographers (AIPP) Services Agreement which will outline the terms of the license.
The license can be exclusive or non-exclusive, will have a period of use (typically 12 months) and a territory (state, national and /or international).
Mark Ruff Photography remains the copyright holder of all captured images.

Final Cost:
Call or contact Mark for an estimate on 0412990125 to discuss your project.
A sample of the AIPP Services Agreement can be e-mailed to you for consideration.